The process of internal communication is actually the transfer of information within the employees and managers in such a way that it drives the company throughout the different fluctuations of the market in a methodical way. Considering the process of internal communication it must be said that, the communication process must take place in an effective way else it becomes absolutely valueless for both the employees and managers. It is observed within a proper internal communications agency, that the process involves all aspects and levels of the organization. The effective communication will ensure that strategic outline is created and proper benchmarks are established which makes it really convenient for the employees to understand the specific object and what must be done to attain the specific goals.
This enables both the employees and managers to estimate the outcome of the steps taken up for completing the mission. There are a lot of people who would not agree to the fact that communication starts from the top, but an effective communication really starts from the top level. It is a fact that the employees are required to follow the directions provided by the managers but it is also the responsibility of the managers to look out for the feedback of employees.